Film Institution

   - What kind of Media Institution might distribute your film and why?-


There are three process in which media institutions follow:

Production ( the Making of media)
Distribution  (promoting it to audience - Advertise)
Exchange  ( Profit in exchange from advertisements)

Although all three aspects are equally important, the question asks to focus on how we might distribute our film. There are Film institutions we can think about, the first is Hollywood and the second is Independent British.

Before we talk about the differences let's see what a distributor actually does. 
A distributor is a link between the film producers and the public, and allows the film to reach the public via Cinema/DVD/TV. There are many distributors in the UK such as: 'Film4', 'polygram filmed entertainment', 'Pathe entertainment and meany more'. There are many distributors with different styles, funding structure. aims and marketing plans, all which are trying to sell in an extremely competitive environment.


Each Distribution company's take on certain number of films and create an individual release plan. 
The responsibilities include:

• Deciding a release date 
• Deciding how many prints to produce and which cinema's they should be screened in 
• Advertising campaigns
• Designing - adverts, posters, bill boards, flyers etc.
• Organizing premiers
• Booking the actors or directors for talk shows or interviews.

Films produced by the main american studios will be distributed through their own companies for example, Warner Bros will distribute there own film. This is called a conglomerate as they own all three parts of the business they produce, distribute and exchange their own films.    

There is a huge difference in the way both these institutions distribute their film.

Below I have made a table to compare the marketing techniques they use in order to advertise to their audience.