Independent films don't Achieve the same success as Hollywood films do because they are very low budget. They don't get a lot of money from both production and distribution labels which ultimately leads to low profit in the exchange margin. So this limits there marketing techniques however, this is not always the case. There are many examples of independent British films that have been successful worldwide. And this is Done through 'Viral Marketing'
Viral Marketing: 'Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses (cf. memes and memetics). It can be delivered by word of mouth or enhanced by the network effects of the Internet.[1] Viral marketing may take the form of video clips, interactive Flash games, advergames,ebooks, brandable software, images, or text messages' Wikipedia Definition 
If a film has good advertising then more people will appeal to it. Independent British films can be advertised by publishing it in niche magazines targeted to indie, hipster audience or it can simply be promoted cheaply on the internet which will hopefully bring out more profit that what has been used in the production and distribution area.
Below is a screen shot displaying the profit made by an independent british distributor. The film 'The kings speech' made a profit of £242 million. After only spending £8 million the box office made £250 million. Now, there must have been a reason to why an independent british distributor made such an outstanding profit especially for British film it is extremely uncommon except for film like Harry Pottor and Chronicles of narnia etc.
So I wanted to find out what made this film such a huge box office and after reading a blo put up by the Guardian i understood what actually made a british film successfull and here are a couple of points i picked up on:
- It's not just the ecstatic reviews, the sackload of awards and the startling box office takings. This is a film that's had people queuing around the block to see it and standing up to applaud as the credits roll. Yet it's a low-budget costume piece of the kind the Brits have delivered so often before to no particular effect. Its triumph has therefore shattered much conventional wisdom.
- Industry experts don't have the answer. If they did, they'd have anticipated what's happened, which they didn't. Now, they highlight prescience on the part of funders like Prescience and the UK Film Council, four-quadrant targeting, awards corridor positioning, brilliant marketing by Momentum, the British distributors, and smart string-pulling by their counterparts in America, the Weinstein brothers. Yet even they acknowledge that there must be more to it than that.
- So, like many of the critics (and the Academy of Motion Picture Arts and Sciences nominators), they point to what they deem to be magnificent acting, a fine script, classy production design and, for that matter, impressive cinematography, costumes, editing, score and sound-mix. Yet, even if you're sure that all this esteem isn't at least a little excessive, since when was mere excellence enough to bring in the crowds? We're not talking about a classic (yet); we're discussing a hit. And those tend to strike a chord, not just parade merit.
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